Burnley appoint new CEO
Burnley have announced the appointment of James Holroyd as its new Chief Executive Officer, marking a significant step as the club prepares for its return to the Premier League.
Holroyd brings a wealth of experience in global sports leadership, having spent 14 years at Manchester United, where he most recently served as Chief Commercial Development Officer. During his tenure, he played a pivotal role in the club's record-breaking commercial achievements.
Prior to his time at Manchester United, Holroyd dedicated 14 years to adidas, driving business innovation for one of the world's most iconic sports brands.
Expressing his enthusiasm for the new role, Holroyd stated:
“I’m excited to be joining Burnley Football Club at such a pivotal time as we return to the Premier League. This is a club with a proud history and one of the most loyal, passionate fanbases in football.
It’s a privilege to serve a club that means so much to its supporters, and I’m looking forward to working with everyone involved to build on what’s been achieved and shape an ambitious, exciting future together.”
Holroyd is set to assume his role this summer, reporting directly to Chairman Alan Pace. His responsibilities will encompass leading the club's off-field initiatives, including brand development, commercial strategy, innovation, fan engagement, and global growth.
Chairman Alan Pace expressed his confidence in Holroyd's appointment, saying:
“We are delighted to welcome James to the team.
His track record speaks for itself, having been at the heart of some of the biggest commercial and cultural success stories in world football. But just as importantly, he shares our values, our hunger to innovate and our belief in football as a force for good.
With James on board, we’re ready to accelerate our ambition, turning vision into impact and purpose into progress, at every level of the club.”
This appointment comes shortly after Burnley secured promotion to the Premier League with a 2-1 victory over Sheffield United, signalling a new era of transformation and growth for the club.