Capelli Sport to become the official title sponsor of the Midland football league

Capelli Sport have announced a new multi-year partnership with the Midland Football League. With this agreement in place, Capelli Sport will become the official title sponsor of the league. The deal began on January 1st 2025.

Chairman of The Midland Football League , Mike Joiner said:

“It gives me great pleasure, as Chairman of The Midland Football League, to announce an initial deal of 2 years sponsorship with Multi National Company Capelli Sport.

Capelli Sport will become the title sponsors of the league, so the league will become known as "The Capelli Sport Midland Football League" or for the press to shorten to "The Capelli Sport MFL".

The league for its part will endeavour to have Capelli Sport linked to every one of our ventures or sporting occasions, along with all our member clubs.

I would like to put on record, my own and my fellow directors thanks to Tristan Batt, who is the UK and Ireland Country Manager for Capelli Sport, for his drive and his commitment in making this offer to us possible.

I would also like to thank my fellow directors for their hard work in getting the sponsorship in place.

We are very much looking forward to working with Tristan personally, and forging a good relationship for the benefit of his company and the league.

We have agreed that Capelli Sport will have the opportunity to tender for any of our clubs' needs on kit or other items of sportswear.

It is hoped that we will be able to extend our agreement beyond the 2 years with the help and participation of our clubs.

The commencing of the league's new title will begin for season 2025/26 and the following season 2026/27, although the association begins from January 2025." 

UK & Ireland Country Manager of Capelli Sport, Tristan Batt said:

“Following the opening of the UK operations just over 2 years ago, we have been building successfully the brands presence in the market, with numerous clubs across the country and divisions joining the Capelli Sport family.

Looking forward to the coming years we felt we needed to build a deeper connection with the clubs and communities, as well as increasing our brand awareness. Our direct model means we deliver meaningful relationship to our partners, not only through our great kit provision solution but as well through our unique football eco-sytem – Capelli Sport+.

From our first meeting with Mike and the board, we felt an instant connection. The Midland Football league have a first class reputation, coverage in an important part of the country, as well as values aligned with those of Capelli Sport.

We are incredibly grateful for the trust and belief that the league has shown in the Capelli Sport project, we look forwards to bringing this relationship to life. On a personal level this represents a key milestone for the brand as we keep working towards enabling our partners to maximise their potential.”