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Dundee United renew partnership with Future Ticketing
Leading Ticketing platform provider Future Ticketing has confirmed the renewal of their partnership with Scottish side Dundee United.
With a well established portfolio of Scottish clubs, Future has said it is proud that its relationship with Dundee United, which was first established in 2019, is now primed to improve in the coming years.
When Future Ticketing and Dundee United initially teamed up five years ago, the ticketing company's advanced software was seen as crucial to the club achieving its key goal of improving engagement with its fans.
Joe Rice, Chief Operating Officer "Our partnership with Future Ticketing has been about so much more than the transition to online booking. We thought carefully about our renewal with Future Ticketing and considered how the company's technology has provided us with opportunities for data collection, thereby enabling us to better identify the needs of our fans. Enhancing and streamlining our supporters’ journey has been at the forefront of our negotiations and we are excited for the next steps in our partnership with Future Ticketing."
Since then, Future Ticketing has developed the Digital Ticketing App (DTA), an innovation which placed even more control in the hands of supporters and which has been enthusiastically received by the Tannadice faithful.
Liam Holton, CEO of Future Ticketing, said: “Forming our original partnership with Dundee United was a milestone achievement and we felt privileged that such a progressive club trusted us to work with them on their digital transformation.”
Future Ticketing's intense focus on API-first software creates a single customer view for Dundee United with fans opting for season tickets, single match day tickets, or various options like family and friends.