EFL announce new partner

The EFL has announced that Cazoo will become a new official partner of the league.

Cazoo have exposure across all 72 EFL clubs from next season, including significant match day LED and digital branding as well as branding across all of the EFL’s showpiece Wembley Finals, commencing at the Papa John’s Trophy Finals this weekend followed by the Carabao Cup and Sky Bet EFL Finals. 

With millions of people supporting EFL clubs, watching the Wembley Finals and before the outbreak of COVID-19, more than 18 million fans attending matches across the three divisions each season, the partnership supports Cazoo’s growth plans and complements its existing relationships in football with Premier League sides Everton and Aston Villa.

Alex Chesterman OBE, founder and CEO of Cazoo said: “We are delighted to partner with the EFL who are at the heart of communities across the country. Our partnership with the EFL is a great addition to our other football partnerships with Aston Villa and Everton and we’re looking forward to delivering the best car buying experience to EFL fans across the country and continuing to build Cazoo into a household brand.”

Trevor Birch, EFL chief executive officer, added: “It is testament to the appeal of our competitions and the unique strength of the EFL to deliver local activation on a national scale that despite the difficulties of the pandemic, an exciting and fast-growing brand like Cazoo has joined our portfolio of League partners.

“We’re looking forward to working with such an innovative company that already has a firm presence within football as we help them to meet their goals of becoming the best-known car retailer in the UK."