English FA unveil new partnership with Google Pixel

The FA have announced a new multi-year partnership with Google Pixel, who become the Association's official moble phone and earbuds partner.

The deal marks Pixel’s first step into football sponsorship in the UK, with the brand looking to work with both the England men’s and women’s senior teams.

Pixel are also working with Lionesses star Lauren James, who will front Google’s ‘Football on Pixel’ campaign throughout the summer and beyond.

“We're delighted to welcome Google Pixel on board as our official mobile phone and earbuds partner,” said Navin Singh, FA commercial director. 

“We're passionate about connecting our supporters with our England teams, and this partnership will bring fans and players closer together through content delivered by leading technology. We thank Google Pixel for their support.”

Eileen Mannion, vice president marketing at Google UK, added: “Football is not just a sport in the UK, it’s part of our heritage. 

“It brings people together, generating excitement and creating strong communities. We are proud to be partnering with the FA to bring fans closer, both for the men’s and women’s teams, to the action than ever before.

“Phones are such an integral part of the experience for modern fans, and we’re excited to work with the FA to make sure we’re giving them the best content, experiences and access they need to enjoy the game the way they want.”

As the only phone engineered by Google, Pixel brings together the latest AI breakthroughs and puts them into a device you can hold in your hand. This personalised help adapts to your needs and preferences, helping you save time and get more done, as well as powering Pixel’s leading features such as Night Sight, Magic Eraser, Real Tone and Live Translate.