Leeds United announce 'largest commercial deal' in the history of the club

Leeds United have signed a new partnership that will make global sports betting firm SBOTOP as their principal sponsor.

The agreement sees the SBOTOP secure front-of-shirt branding from the start of the 2020/21 season which is ‘the largest commercial deal’ in the history of the club.  

SBOTOP’s logo will also feature on the team’s training wear. The company is part of the Celton Manx Group, which is headquartered in the Isle of Man.

“Today’s announcement with SBOTOP represents a landmark day for Leeds United’s commercial strategy as we attract new global brands to our official partners programme,” said Leeds United executive director Paul Bell. 

“Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform as we both look to achieve our goals.”

Bill Mummery, executive director at Celton Manx/SBOTOP, added: “We are thrilled to enter into a relationship with Leeds United, a club with rich heritage and an enormous fan base. 

“We have experience of working in the Premier League and this strategic partnership allows us to work closely with the club as they enter into this next phase of their history, back in the top flight.