Leicester City announce FBS as new principal partner

Fa Cup winners Leicester City have announced a new three-year agreement with the global online trading company FBS as its principal club partner.

The partnership will begin with the 2021/2022 season, however the Foxes wore their new shirts in their final game of this season as they were beaten 3-2 by Tottenham, a result which meant they missed out on a Champions League spot .

Susan Whelan, Chief Executive Officer for Leicester City, said: “We are tremendously proud to be beginning this partnership with FBS, one of the most exciting and dynamic global financial services companies. Establishing key partners of this scale and ambition has always been a central part of our vision for the Club, enabling us to keep investing in improvement and growth while enhancing the Club’s profile all over the world.

Yulia Ivanova, FBS Chief Executive Officer, said: “We are very excited about this partnership and the opportunity to align FBS with the incredible Leicester City story, which continues to capture the imagination of sports fans all over the world. It will significantly expand our brand positioning and it will help us market our comprehensive solutions portfolio to all customers globally. We are extremely proud to partner with Leicester City and to be part of the Club’s story in the years to come.”

Posted on 25th May 2021