Liverpool confirm 10 year extension to long running partnership with Carlsberg
Liverpool have confirmed that they have extended their ongoing partnership with Carlsberg for another ten years.
“The longevity of this agreement is testimony to our commitment to each other and the success of our partnership so far, which has been built on a deeply-rooted set of shared values.
“We have been on quite a journey with Carlsberg since 1992, and we consider them as more than a partner, they are a true supporter of Liverpool Football Club.
“They are woven into the fabric of the club, across our men’s and women’s teams, and we look forward to what the next 10 years brings for this amazing partnership.”
Louise Bach, global sponsorships director at Carlsberg, said: “We are extremely proud to add another 10 years to the iconic partnership between Carlsberg and Liverpool FC.
“During the last three decades we have stood side by side through the ups and downs and have become part of each other’s DNA. The partnership is deeply rooted in our shared values, and we are very excited for the next decade.
“We can’t wait to bring this unique partnership to the millions of football fans around the world, because just like Liverpool FC, we, at Carlsberg, put the fans first.”
During its time as a loyal partner, LFC and Carlsberg have worked side by side to deliver impactful and meaningful campaigns and products that celebrate the club’s illustrious history – and, most importantly, its fans.