Morecambe Appoint New General Manager

Morecambe have announced they’ve appointed Rob Smith as General Manager of the club.

Prior to arriving at the Mazuma Mobile Stadium, Smith spent three years at the University of Central Lancashire studying a BA Hons in Sports Coaching.

Two years after graduating, he joined Fleetwood Town FC, where he eventually became General Manager after holding various positions within the club.

After eight years at Highbury, Smith moves north to join the Shrimps and undertake a similar role.

As General Manager, Rob will be responsible for the day-to-day management and growth of the club. This will involve overseeing all business activities such as matchday and non-matchday operations, commercial and hospitality, marketing, finance, and HR, all while ensuring the club operates successfully and sustainably.

He will work closely with the Board of Directors to develop key strategies and make decisions which align with the Club’s mission and values.

Rob spoke of his excitement after the appointment, saying: "I am proud to be named the new General Manager of such an exceptional football club. I am delighted to have finally joined the Shrimps, it has been a long wait to get through the door but would like to thank the board of directors and staff for their patience.

“Morecambe FC has huge opportunities for commercial growth and development, so we need to make sure we drive revenue into the Club through every possible means at our disposal. As a team, this is something we will be looking into right away.

“This is a key time for the football club and I fully believe that, by having exceptional standards across all our departments, we can ensure a memorable experience for all supporters and impact further the wider community. My key focus is to continue to bring our fans and the Club together.

"If we are successful at this, we can all flourish and develop together.

"As a leadership team, we will look to develop a calculated plan as to how we can increase the sustainable growth of the Club, enhance our fan engagement activities, improve & develop areas of the stadium whilst continuing to provide a safe and enjoyable experience for all at the Mazuma Mobile Stadium.

“Short term, I am keen to understand all of the excellent work already taking place within the Club and looking forward to meeting with all key stakeholders & the Senior Leadership Team over the coming weeks. After this, can we look to have a positive impact across all areas to achieve some quick wins to improve the Club's already brilliant offering."

Co-chairman Rod Taylor added: "We are delighted to have someone of Rob's calibre lead the football club's business management and have a fresh pair of eyes looking at everything MFC.

"We have been going through challenging times off the field, and Rob's input in this crucial role will prove vital as we steer the Club toward safer waters."