Norwich City announce Lotus as new shirt sponsor ahead of Premier League return

Norwich City have announced Lotus as their new shirt sponsor for the 2021/22 season. 

As part of the agreement the Lotus logo will feature across the Canaries' first team, academy and women’s kit and training wear.

This isn't the first time the company has been involved with the club, with their logo having previously featured on the club’s away jersey between 2003 and 2006.

The new agreement builds on the existing partnership between the two parties, with the Norfolk-based company’s sponsorship of the club’s training centre and academy over recent seasons.

Chief operating officer Ben Kensell said: “We’re delighted and excited to be able to confirm Lotus as our new front of shirt sponsors.

“Through the club’s many dealings with the Lotus team, led by group CEO, Mr Feng Qingfeng and managing director, Matt Windle, our relationship has grown from strength to strength.

“Since 2019 Lotus has proudly sponsored our training centre, and we’ve worked together on some great initiatives for our junior supporters, with the logo featuring on junior kits for the last few seasons.

“We are now delighted to be taking our partnership to the next level and we’re all excited to see the Lotus logo return to our first team match kits.

“Such is Lotus’ commitment to the football club, the company has committed that every employee across the world receives their very own replica Norwich City shirt.

“Norwich City and Lotus are two iconic Norfolk brands, who are very much aligned in their wider visions and values. This is the perfect next step in our relationship.”

Simon Clare, executive director of global marketing for Lotus Cars, said: “This is a really exciting next step in our relationship with the club.

“The partnership has blossomed over the past couple of years and we share so many values as organisations. We’re investing heavily in the business globally, and particularly in our home county of Norfolk.

“Seeing our brand on the famous yellow and green shirts for the return to the Premier League is a symbol of both Lotus Cars and Norwich City’s global ambitions and return to the top-flight.”