Premier League agree $2.7bn US broadcasting deal
The Premier League has renewed its broadcasting partnership with US network NBC for a further six years in a reported $2.7bn deal.
NBC first gained the broadcasting rights to the Premier League in 2013, whilst their previous deal was agreed in 2016 for around half of the reported figure of this new agreement.
Whilst the pandemic has proved costly for clubs at all levels with no matchday revenue available, the Premier League has continued to show its widening popularity with growing viewership in the US.
Premier League chief executive Richard Masters said of the deal. “Interest in the Premier League is going from strength to strength and it is great to see the growing global demand to watch our matches and engage with the league,”
“Our international and domestic broadcast revenues over the next cycle will give stability and certainty to the game as a whole, which is particularly important as football recovers from Covid-19 losses.
“We are proud to provide more investment into our football pyramid than any other football league in the world.”