SMLS at Chelsea FC attracts nearly 100 exhibitors

We are ready to host you at Chelsea's Stamford Bridge on Monday 11th October 2021 says the team at the Sports Merchandise and Licensing Show (SMLS).

With just under 100 stands, each offering something different, SMLS is an exhibition designed for companies to showcase their products and services to a wide range of top sports brands and retailers within the merchandise and licensing industry.

The event will take place from 09:30 – 16:30 and will be held in the Great Hall within the stadium. Upon arrival please follow the signage in place which will direct you to the West Middle South Entrance. If you didn’t have time to pre-register for your visitor pass, don’t worry, event day walk-ins are welcome.

(FYI: COVID checks will take place, you will need to either provide proof of double vaccination or a negative test taken no earlier than 48 hours before the event.)