Supplier Showcase events prove to be a big hit with clubs

We recently hosted 2 Non-League Supplier Showcase events, the first was held at Bescot Stadium in partnership with the Capelli Midland Football League then 2 weeks later we were at Silverlake Stadium for an event in partnership with Velocity Wessex League.

These events brought together club representatives and leading industry suppliers, offering a valuable platform for connection, collaboration, and future planning across the non-league football community.

Feedback from our events, highlighted the high level of engagement and interest among attendees. With over 75% of clubs rating the relevance of exhibitors at least 4/5 and more than 81% rating the overall satisfaction of the event at least 4/5.

The range of exhibitors on show was well received by clubs with lots commenting on how it was beneficial to meet lots of suppliers in 1 evening. Top areas of interest included teamwear, footballs, and catering options—­particularly pies—­demonstrating the day-to-day priorities for clubs. Attendees appreciated the opportunity to have open discussions with suppliers, explore new offerings, and network with peers in a relaxed but professional setting.

Both events underline the appetite for meaningful engagement between clubs and suppliers, and we’re already planning ahead to ensure future showcases are even more aligned with club needs.

It wasn’t just the clubs who found the event useful, the exhibitors found the event useful with 75% of the exhibitors rating the event 5/5. Exhibitors commented on how it was great to meet with so many clubs in 1 room with the, over 85% of the exhibitors rated the quality and relevance of the club representatives as 5/5.

We’d like to extend our thanks to all the clubs, exhibitors, and venues involved—and to everyone who took the time to share their feedback.

Don’t just take our word for it, below are a selection of testimonials from participating clubs and exhibitors:

• “The MFL's March meeting was a great opportunity to speak with representatives of companies providing services to sports clubs. Several useful connections were made by our club which may well help our development ideas.” Silhill FC
• “The event was exceptionally well organised, with every detail running smoothly from start to finish. The range of exhibitors was impressive, offering valuable insights and relevant solutions across the board. Each exhibitor was knowledgeable and engaging, making it a highly informative and worthwhile experience. A truly well-executed event.” Dudley Town
• “I thought it was a well organised event with a number of relevant sectors representative. Suppliers were willing to discuss projects even if they were aspirational” Wolverhampton Casuals
• “Good event plenty of interesting stuff” Gornal Athletic
• “Football Trade Directory Events offer a wealth of opportunities to engage with the football clubs from across all tiers of the football league.” Stewart Plant, Sales & Marketing Director, Zaun
• “The event was outstanding, offering excellent value and attended by all the key contacts from the football clubs that were important for us. It's rare to find an event where you can connect with and engage directly with your buyers all in one room.” Sophie Collins, Midstream Lighting