Walsall announce Poundland as new principal partner

Walsall Football Club have confirmed that Poundland will be their new Principal Partner for the next three years in what will be the largest commercial partnership in the club’s history.

The retailer, whose customer support centre is based in Walsall, will have the naming rights of the stadium which will be known as the Poundland Bescot Stadium and will have their branding adorned across the top of the two-tier stand and in various locations around the stadium bowl.

They will also be shirt sponsor for the 2022/23 home, away and third kits which the club also revealed. 

Poundland have been commercial partners since early 2020, having sponsorship rights of the main stand and has also featured on the Midpoint advertising screen overlooking the M6 – the largest free standing Out of Home (OOH) platform in Europe.

Barry Williams, Poundland’s managing director was delighted at the development of the partnership with the club. 

“While we’re a national wide retailer, involved in communities right across the UK, Walsall and the Midlands will always be our home,” he said.

“And that’s why we’re so proud to take our relationship with Walsall Football Club to the next level as we support the role they also play in our community.

"We’re very honoured to be able to add our name to the Bescot Stadium we know the fans and the community love."

Walsall Chairman Leigh Pomlett added: “I am delighted that Poundland will be our principal sponsors.

“A company with their Head Office in Walsall sponsoring the town’s football club seems so fitting.

“The relationship has become closer and closer over time but this takes it to a new level.

“I am also pleased that Poundland will be a very active and supportive sponsor.”