Championship: Sheffield United announce new partnership with Unagi

Sheffield United and Unagi have today announced a long-term partnership that will see the club join Unagi's fantasy football game, Ultimate Champions.

The partnership will also see the Ultimate Champions logo adorn the back of both the men's, women's first team and retail playing kits.

Blades Head of Commercial, Paul Reeves, said: "Unagi's Ultimate Champions represents the next generation of fantasy football gaming. We're excited to see how we can work with Unagi on global fan engagement as we develop our partnership. We're also looking forward to working together to give our supporters the ultimate football gaming experience."

Unagi's CEO, Remi Pellerin, said: "We are very proud and excited to welcome Sheffield United to Ultimate Champions. Having a club with over 130 years of history in the English footballing landscape is of special value to us! Sheffield's players are perfectly suited to our innovative fantasy game: users will be able to scout for up and coming talent, collect their favourite players' digital cards, and play with them every week.

"The value of these cards will evolve over time in line with the real performances of each Sheffield United player - just like in any fantasy game. Except in Ultimate Champions, you get to keep the cards you collect and play with them season after season."