Premier League: Brentford announce ten year Stadium naming rights deal with Gtech

Premier League side Brentford have announced an historic ten year naming rights deal which will see their ground, formerly the Brentford Community Stadium, now called the GTech Community Stadium.

Jon Varney, Chief Executive of Brentford FC, said: “Securing a naming rights deal for the new stadium is something that we have been working on for some time. It was so important for us to find a like-minded organisation. We wanted a progressive, community minded partner who wants to join us on our journey over the next decade.

“Gtech are an innovative, entrepreneurial organisation based here in England, with global ambitions. Their people are humble but with a confident, underdog mentality, taking on some huge corporations in their field. They have done things differently to get to where they are. We felt that it was a great fit for this long-term partnership.

“This investment will support our long-term plans to thrive in the Premier League team. We need to continually invest into the stadium. We have recently created safe standing areas in both the home and away ends and this deal will help us explore further opportunities to enhance the matchday experience, the facilities and technology inside the stadium.”

Nick Grey, CEO and Founder of Gtech, added: “To be associated with Brentford is a fantastic opportunity for us. It is a stunning facility here. The Club management have achieved incredible things since Matthew bought the Club a decade ago. We are delighted to have Brentford playing in the Gtech Community Stadium.

“The Premier League has an incredible global audience, due to the heritage, player quality and stadium atmospheres. We are looking forward to working with the Club and the fans this season and for many years to come.”

As well as the high-profile branding and signage rights, which will be visible inside and outside the stadium, Gtech will also become a partner of Brentford FC Community Sports Trust. This will enable the Trust to broaden the work they do to engage with young people across West London.